MIES (Switzerland) - FIBA has granted SPORT LIVE the exclusive broadcast rights in Denmark for the upcoming FIBA Basketball World Cup 2027 Qualifiers.
Established in 2019 as part of F3 Media Group A/S, which has over 15 years of experience in sports marketing in the Danish market, SPORT LIVE provides extensive coverage of various sports.
Now, they will provide an exciting opportunity for basketball fans to follow national team games, both home and away, as Denmark starts the 'Road to Qatar' in pursuit of a coveted spot at the prestigious FIBA Basketball World Cup 2027 in Doha.
Having already successfully navigated the Pre-Qualifiers, there are six exciting matchups lying in wait for Denmark across the first three dedicated FIBA Basketball World Cup 2027 Qualifiers windows during November 2025, February-March 2026 and July 2026.
Drawn in Group A, Denmark will tip-off their campaign at home on November 27 against a powerhouse opponent in the shape of Spain.
In a deal that was negotiated by FIBA Media, the strategic partnership between FIBA and DAZN, SPORT LIVE will be the host broadcaster for all Denmark home games, with the agreement also expected to help broaden the reach of the sport in the country.
Frank Leenders, Director General of FIBA Media and Marketing Services, commented: "We are thrilled to have been able to agree this new exclusive broadcast partnership with SPORT LIVE for the upcoming FIBA Basketball World Cup 2027 Qualifiers.
"Fans in Denmark can look forward to watching and supporting their national team both at home and on the road in an elite FIBA international competition that's set to deliver some memorable moments.
"Showcasing the national team on SPORT LIVE will further promote basketball in Denmark and deepen its reach across the country - with the potential to inspire the next generation of fans." CEO of SPORT LIVE Flemming Kjellerup said: "We are delighted to extend our long-standing commitment to Danish basketball, which complements our extensive coverage of league and cup matches. The men's national team has demonstrated enormous passion and a high level of performance in recent years, and Denmark arguably has its best national basketball team ever right now. We look forward to serving as the host broadcaster for Denmark's home games and to airing all of Denmark's six FIBA World Cup 2027 Qualifiers exclusively for SPORT LIVE viewers in Denmark."
FIBA