When choosing to work with an agent, take the decision seriously as you're entrusting someone to represent you. Ensure your agent is FIBA-certified to work within international basketball. Use separate professionals, such as an agent, financial advisor, and lawyer, to handle different aspects of your career. The reputation you build early on will impact your marketability at higher levels, so foster good relationships with sponsors to improve contract renewal chances. A player's mentor focuses on personal development and career planning, while family plays a key role in overall growth but may not fully understand the game's specificities. Parents are crucial in shaping you as a person but may not always grasp the pressures of your career.
To learn more, below you will find a detailed explanation of each of these areas.
Agents
A sports agent helps manage an athlete's career by negotiating contracts, securing endorsements, and managing off-court commitments, allowing the athlete to focus on performance. When choosing an agent, it's crucial to consider their credentials, reputation, and the terms of the agreement to ensure they align with your career goals.
Sponsors
Sponsorships provide athletes with financial support and exposure, while sponsors gain brand visibility and potentially increased sales. Building strong, professional relationships with sponsors can lead to long-term partnerships and greater career opportunities.
Players' Mentors
A Players' Mentor provides lifestyle guidance and personal development support, helping athletes balance their career and life outside of basketball. They offer advice on time management, career planning, and transitions, while working with the player’s broader support team.
Family
A strong player-family relationship is essential for support, motivation, and guidance, with parents providing emotional, physical, and financial backing. It's crucial for parents to balance involvement, educate themselves about the sport, and avoid excessive pressure to foster the player's growth.