MIES (Switzerland) - FIBA is thrilled to promote the return of the #LetsMove message for Olympic Day on June 23 and is backing the global basketball family to come together in support of this year's inspirational "You Can Do This" theme. Established in 1948 as an annual global celebration of sport and getting active, Olympic Day commemorates when the International Olympic Committee was founded in 1894 - a moment viewed as the birth of the modern Olympic Games.
It is also now highlighted by the continued Let's Move initiative, which was first launched in 2022. A collaboration between the International Olympic Committee and the World Health Organization, it aims to inspire and enable people to discover and access the many benefits of movement and sports participation. This year, the Let's Move initiative carries the simple message: You Can Do This! Its aim is to empower young people, in particular, to make their first move by reminding them that feeling awkward, imperfect, or uncertain is normal.
Research shows young people face several barriers to participating in sport and physical activity, with self-doubt being a contributing factor. Even brief periods of physical activity can give an immediate boost to mood and energy. For young people, sport can also support the development of essential life skills such as resilience, perseverance and communication, whilst being a powerful tool in building self-belief. One step, one session, one breath is all it takes to start, and through movement, self-belief can flourish. FIBA is calling on the basketball community worldwide to join the campaign and to promote the many health and well-being benefits that sport and physical activity can provide, in particular basketball, as well as the chance to have more fun. From sharing the experiences of bouncing a basketball, shooting hoops, playing 3x3, or perhaps enjoying a workout with friends or family - or maybe just being more active than usual, the message is clear - You Can Do This!
So pick up a ball, ask a friend or family member, and Let's Move!
You can share and promote your activities by tagging @fiba and @olympics on social media and using #LetsMove to show the world how fun and energizing being active can be.
You might just be the one who inspires other young people with your content and reinforces the You Can Do This message. As part of the 2026 Olympic Day, there will also be participation events and digital activations across the Olympic Movement, involving 150 National Olympic Committees, International Sports Federations, and Olympic Games Organizing Committees. Details of how to participate are available through the Let's Move interactive map on Olympics.com. FIBA