COPENHAGEN (Denmark) – Building on a strong creative synergy, THE PLAY and the FIBA Foundation are combining their expertise in design and basketball heritage to craft a series of unique posters that capture the sport’s most iconic moments, its athletic beauty, and its deep cultural roots.
Each artwork will be available as an exclusive on-demand digital print, allowing basketball fans and art enthusiasts alike to bring the spirit of the sport into their homes.
“We’re incredibly excited to take our partnership with the FIBA Foundation to new heights. This collection pays tribute to the passion and power of basketball through design—offering fans a new way to experience and celebrate the game,” expressed Kim Bernhard, co-founder & CEO of THE PLAY
“We were deeply inspired by the reaction to our first project with THE PLAY. It showed how art and sport can come together to tell powerful stories about passion, teamwork, and perseverance. We’re proud to strengthen our partnership and continue celebrating the essence of basketball through this new collection,” said Theren Bullock Jr., Head of the FIBA Foundation.
The launch of the FIBA Foundation Poster Collection features a historical basketball moment: the Dream Team scoring their very first basket. The artworks are available exclusively through THE PLAY’s online shop and select partners worldwide.
About THE PLAY
THE PLAY is a Copenhagen-based design studio that turns the greatest moments in sports into minimalist works of art. Collaborating with elite athletes, clubs, and Federations worldwide, THE PLAY blends emotion, storytelling, and Scandinavian aesthetics into collectible designs.
About the FIBA Foundation
The FIBA Foundation is the social and legacy arm of FIBA that addresses the role of sports particularly basketball in society, preserving and promoting basketball’s values and its cultural heritage.
FIBA’s cultural heritage is the heart of the FIBA Foundation’s cultural and historical activities. It is one of the driving forces behind the promotion and dissemination of FIBA’s values.