MIES (Switzerland) - FIBA is delighted to promote the #LetsMove message and special +1 theme for this Olympic Day on June 23 and calls on the fantastic global basketball community to come together in support. We're calling on everyone to help share the positives of playing sport, shooting hoops, working out together, or simply moving more than usual, and the inspiration, connection and joy this can bring with a +1. This year's Olympic Day theme is all about inspiring people to actively invite someone to move with them. Whether it's a family member, a friend, a neighbour, a teammate, a colleague, or someone you've just met, every invite could make a difference.
This Olympic Day, invite someone to shoot hoops with you as your +1 - meet up and play together, and most importantly, see if you can turn it into a regular habit. Also, it's never about how far you move, only that you move together and inspire each other. Some people might play sport or work out, but you could also bounce a ball, dance, walk, or just move as much as possible. Moving together with others means Olympic Day is more fun, meaningful and will have a greater impact around the world in highlighting the health and social benefits. This Olympic Day, share your basketball moves with your +1 by tagging @fiba and @olympics on social media and using #LetsMove to show the world how fun and energizing playing together can be. You might just inspire someone new to pick up a ball and join the game.
Established in 1948 as an annual global celebration of sport and getting active, Olympic Day commemorates when the International Olympic Committee (IOC) was founded in 1894, viewed as the birth of the modern Olympic Games. In partnership with the World Health Organization (WHO) and sport governing bodies around the world, the IOC inspires people to enjoy moving, participating in sports fun and showing their support for all athletes.
This Olympic Day will be especially historic, as Kirsty Coventry officially takes the reins as the new President of the International Olympic Committee - the first woman and first African to hold the position. As part of 2025 Olympic Day, there will also be a number of participation events and digital activations right across the Olympic Movement - incorporating 150 National Olympic Committees (NOCs), International Sports Federations, and Olympic Games Organising Committees (OCOGs).
Worldwide Olympic Partners are also joining in, with TCL, one of FIBA's Global Partners, launching its first global campaign built around Olympic Day with a move that connects future host cities Milan 2026 and LA 2028. This is being done by giving people the opportunity to take part in a social dance challenge. FIBA