MIES (Switzerland) - A new agreement has been signed between FIBA and long-standing broadcast partner Cignal, who will continue to provide basketball content on multiple platforms and channels in the Philippines.
The deal is set to play a role in continuing to help grow the game, reinforcing an already fruitful partnership that will now extend into a second decade, with Cignal having been a FIBA rights-holder since 2017.
An exciting multi-platform approach for this next broadcast period is expected to maximize the exposure of the sport by showcasing FIBA tournaments to both traditional television audiences and fans who prefer to consume basketball digitally.
Cignal has consistently delivered eye-catching ratings for FIBA events, particularly for games featuring Gilas Pilipinas - the Philippines' men's national basketball team - which are among the most-watched broadcasts in the country.
Most notably, they previously provided extensive and impressive coverage of the hugely successful and historic FIBA Basketball World Cup 2023, which was co-hosted by the Philippines and saw the Final phase of the competition being held in the country.
The new four-year agreement includes Free-to-Air, Pay-TV, and OTT rights, ensuring that FIBA competitions are accessible to viewers right across Cignal’s major platforms and channels.
FIBA basketball will be broadcast on Free to Air Channels One Sports & RPTV, Pay TV Channels One Sports+ & PBA Rush & Available via OTT on Pilipinas Live, Cignal Play & Cignal Super. The Pilipinas Live app will also offer Video on Demand for all FIBA games, plus exclusive curated content, including game & player highlights.
Cignal will broadcast games from all of FIBA's major events and Qualifiers. This will include not only the FIBA Basketball World Cup 2027 but also the 32nd edition of the FIBA Women’s Asia Cup, which will be hosted in the Philippines in 2027.
Frank Leenders, Director General of FIBA Media and Marketing Services, stated: "As we saw at the last FIBA Basketball World Cup, the passion for basketball in the Philippines is incredible, and Cignal has already proven how important it is to have a respected and valued broadcast partner who can meet that voracious appetite for the sport.
"We are delighted to have been able to extend our relationship for another four-year period, and it's tremendous news for the fans. They will be able to consume basketball content in more ways than ever before.
"Growing the FIBA game globally is something we always have in our minds and the acceleration in popularity shows no signs of slowing down - thanks to the work of our broadcast partners such as Cignal."
Jane Jimenez-Basas, President and CEO of Cignal, said: "There is nothing like the passion of our Filipino basketball fans. Our renewed partnership with FIBA is a testament to our commitment to them. We will continue to make sure that everyone can get the basketball content that they need, no matter what device they're using."
This agreement was negotiated by FIBA Media, the strategic partnership between FIBA and DAZN.
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About FIBA FIBA (fiba.basketball) - the world governing body for basketball, is an independent association formed by 212 National Basketball Federations throughout the world. It is recognized as the sole competent authority in basketball by the International Olympic Committee (IOC).
For further information about FIBA, visit fiba.basketball and about.fiba.basketball or follow FIBA on Facebook, X, Instagram, LinkedIn and YouTube.
About Cignal Cignal is a multi-platform media company in the Philippines, offering a wide range of content through satellite television, streaming services, and digital platforms. With a strong commitment to delivering powerful stories and meaningful connections, Cignal continues to bring joy and entertainment to Filipinos everywhere - enriching lives through innovation, technology, and the Filipino spirit.