MIES (Switzerland) - FIBA has agreed terms with Bell Media's TSN and RDS to be the exclusive broadcast partners in Canada.
TSN and RDS broadcast across their network of services in English and French, and the new agreement provides an unparalleled opportunity to expand the reach of FIBA national team basketball in the country.
Through the multi-year deal, TSN and RDS will be the home of basketball, with all Canada Basketball games available across its national television feeds and digital platforms. The biggest games and other key fixtures from major FIBA tournaments will be available on TSN and RDS, including both the FIBA Women's Basketball World Cup 2026 and the FIBA Basketball World Cup 2027.
The new agreement officially tips off in November 2025, when Canada faces the Bahamas in home-and-away matchups during the opening window of the FIBA Basketball World Cup 2027 Qualifiers.
There will also be more Qualifiers to enjoy next year, when a host of basketball stars will step out for their country in pursuit of a place at the flagship FIBA Basketball World Cup 2027 in Doha, Qatar.
Attention will also be locked on Canada when they participate in the FIBA Women's Basketball World Cup 2026 Qualifying Tournaments next March as they attempt to become one of the 16 teams that will step out in Berlin, Germany for the main event in September 2026.
Frank Leenders, Director General of FIBA Media and Marketing Services, stated: "We are thrilled to have established a new exclusive broadcast partnership with Bell Media.
"It's a tremendous opportunity to showcase elite-level basketball even more actively to fans, and this will continue to help with increasing the popularity of the sport in Canada itself, while also fueling FIBA's key aim of growing the sport globally.
"Deepening and broadening the reach of basketball in Canada, fans will be able to access the highest level of FIBA competitions and regularly watch the biggest names in basketball on TSN."
David Bross, Executive Director, Sports Programming, Legal and Business Affairs, Bell Media, said: "With more star Canadian players competing at basketball’s highest levels than ever before, this multi-year agreement gives TSN and RDS the opportunity to showcase these incredible athletes as they make their mark on the game's international stage. The agreement also expands the slate of basketball coverage across TSN and RDS, providing globally focused tournaments that will continue to inspire the next generation of players and fans."
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About FIBA FIBA (fiba.basketball) - the world governing body for basketball, is an independent association formed by 212 National Basketball Federations throughout the world. It is recognized as the sole competent authority in basketball by the International Olympic Committee (IOC).
For further information about FIBA, visit fiba.basketball and about.fiba.basketball or follow FIBA on Facebook, X, Instagram, LinkedIn and YouTube.
About Bell Media Bell Media is Canada’s leading media and entertainment company with a portfolio of assets in premium video, audio, out-of-home advertising, and digital media. This includes Canada’s most-watched television network, CTV; the largest Canadian-owned video streamer, Crave, with a premium add-on to include STARZ; a powerful suite of specialty channels; the most-trusted news brand, CTV News; Canada’s cross-platform sports leaders, TSN and RDS; leading out-of-home advertising network, Astral; Québec’s fast-growing conventional French-language network, Noovo; the country’s leading radio and podcast app, iHeartRadio Canada; and a range of award-winning original productions, brands, and services. As a content leader and partner in Sphere Media, Sphere Abacus, Montréal’s Grande Studios, and Dome Productions, one of North America’s leading production facilities providers, Bell Media is committed to keeping Canadians entertained and informed.
Bell Media also offers best-in-class technology, marketing, and analytics support through Bell Marketing Platform, an omnichannel self-serve platform which includes Bell Audience Manager, Strategic Audience Management (SAM), and Bell Attribution Insights, in addition to advanced advertising solutions, including Live Connected TV and ads on Crave. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada’s largest communications company. 1 Learn more at BellMedia.ca.
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