FIBA 3x3 World Tour Abu Dhabi 2024 was a major success on-and-off the half-court

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    Abu Dhabi 3x3 World Tour 2024 venue

    The latest edition of the 3x3 World Tour Abu Dhabi was unforgettable on-and-off the half-court

    ABU DHABI (UAE) - The latest World Tour journey to Abu Dhabi, a famous city that doubles as an iconic 3x3 destination, was unforgettable on-and-off the half-court.

    In the 13th stop of this compelling season, a new chapter was written for Abu Dhabi which has played host to some of the most memorable events in World Tour history.

    There were spectacular deeds everywhere with 3x3 superstars seemingly inspired by the jaw-dropping atmosphere at Abu Dhabi Corniche, where the incredible bright lights created stunning visual imagery.

    One of the reasons Abu Dhabi is such a fan favorite 3x3 destination is its seamless ability to perfectly combine sports and entertainment to capture what the 21-point game is all about.

    There was premium entertainment throughout the event, as families and kids particularly had so much fun in the fan village dotted with activities in what felt like being in a theme park.

    The bleachers were full as crowds on both days lifted the atmosphere to new heights.

    It wasn't just about the event with 3x3 players doing their bit to promote the game and give back to the community.

    Powerhouses Amsterdam and Miami visited schools ahead of the event as the teams helped inspire the next generation of 3x3 talent with eager students in awe of players who have represented their countries at the Olympics.

    The World Tour's annual visit to Abu Dhabi, a renowned sport events locale, is big news in the UAE as gleaned by the presence of local reporters attending a Worthy de Jong press conference on the main court one day before the event.

    It all meant that Abu Dhabi was an unparalleled success on-and-off the court as anticipation already starts to build for the World Tour's next visit.