Synergy Sports, formerly known as Atrium Sports, has been working with FIBA since 2004. Over the years, FIBA and the leadership team of Atrium Sports have together been supporting National Federations and leagues worldwide in enhancing operations, increasing fan engagement, growing participation, and generating new revenue streams to fund the sport’s development.
To accomplish this, Synergy Sports has taken significant strides in positioning basketball as the most popular, innovative, and digitally advanced sports community globally.
August 28, 2019 – Announcement of landmark partnership to deliver the FIBA Connected Stadium
December 2019 – Acquisition of Synergy Sports Technology
September 2020 – Atrium Sports and Synergy Sports Technology are renamed Synergy Sports
FIBA CONNECTED STADIUM
The FIBA Connected Stadium is designed to support National Federations and leagues to grow and develop, transforming how the sport is played, managed and consumed.
This partnership gives basketball at all levels, even those without extensive IT and broadcast teams, the ability to automatically capture and enhance the video output of every game. Comprehensive game footage will give leagues the content to strengthen team performance, effectively manage operations, grow popularity and attract commercial opportunities.
FIBA-affiliated venues worldwide now have the opportunity to install smart technology, transforming stadiums into technological and commercial platforms equipped to automatically broadcast, stream, distribute and share games and content.
THE SOLUTION
Capture, produce, analyze, distribute and commercialize.
The FIBA Connected Stadium uses automated motion-based artificial-intelligence camera technology to capture 1080p full HD video. See how a custom install is done with the automated camera system to transform venues and to video every game played.
Professional quality live video is produced without any human intervention for live streaming through federation-and league-nominated channels. Content can be distributed to TV partners across any OTT platform and via direct-to-consumer broadcast. Whether it is YouTube, Twitch or Facebook, the FIBA Connected Stadium provides sports teams with the ability to connect directly into the homes of loyal fans and reach a global sports audience.
Games from any level can be enhanced with commentary, and Enhanced Visual Overlay (EVO) automatically generates graphics, enhancing the fan experience, attracting new audiences and increasing the value of the content for sponsors, streaming and broadcast.