Her World, Her Rules (HWHR) campaign is FIBA’s most recognised initiative in women’s basketball. As part of FIBA’s commitment to further develop the game of basketball for women and girls, FIBA has made Women in Basketball a key focus of their strategic priorities for 2019-2023. HWHR is available to all National Federations as part of its support for women’s basketball development. The campaign will aid National Federations as they strive to create awareness and to develop basketball for girls and women in their respective countries.
OBJECTIVES
The main goal is to sustainably grow girls’ participation in basketball by recruiting more players at
school age through various activities. The campaign will:
◊ Increase participation of girls in basketball
◊ Increase the popularity of girls’ basketball locally and nationally
◊ Attract media attention
◊ Recognize and promote women role models
◊ Celebrate women’s basketball
◊ Ensure that basketball is the number one sport among young girls
THE CAMPAIGN
The purpose of HWHR is for it to be used as a worldwide campaign designed to unite women and girls across the globe and help define grassroots projects. Targeting schoolgirls, FIBA will offer advice and provide funding for several actions taking place as part of its Women in Basketball pillar. FIBA provides free branding for all National Federations not awarded with the funding. Uniting all development programs under one same name and brand, FIBA aims to amplify the exposure of women basketball, attract more media attention, and, ultimately, increase the participation of girls in basketball.
MESSAGES
◊ Develop healthy lifestyles through basketball, and sport in general
◊ Use role models to disseminate the importance of hard work, discipline, teamwork and fair play
◊ Inspire girls to play basketball while continuing their studies (dual-career)
◊ Empower girls and tackle problems such as gender inequality and discrimination