'Her World, Her Rules' is a unique project and social media campaign, led by FIBA Europe and aimed to promote women's and girls' basketball across Europe through various activities delivered in partnership with the National Federations.
The FIBA Europe Board approved the allocation of new funds to support the main goal of attracting girls to the sport at primary and secondary school ages (6-15 years old) through a global campaign called 'Her World, Her Rules'.
The project is supported by some of the most prominent female players such as Alba Torrens, Emma Meesseman, Breanna Stewart, Sonja Vasic and Candice Dupree, who gave their full endorsement.
"I think every project to stimulate young girls to play basketball or just sport is great and it should be promoted to the maximum," said Meesseman.
"We professional players should use our platform because we are an example for young girls. So, I really support this project and hope that young girls will follow their dreams."
Torrens added: "I think it's a great project to help little girls to fight for their dreams to play basketball. I think basketball gives so many values for life, and we are learning while we are enjoying beautiful sport."
IBA Europe is currently working in partnership with National Federations across Europe to embed the campaign. The total investment will be up to 1 million euros across the next two years, including co-financing from those selected for the project.
The initiative will be based on a range of engagement activities including collaboration with schools and clubs on 3x3, mini-basketball and coaching clinics. FIBA Europe's Project Management Committee has been tasked with selecting the best 25 projects.