DEVELOPMENT OF CLUB AND NATIONAL FEDERATION CAPACITIES AND READINESS TO MANAGE THE ACCELERATED DIGITAL TRANSFORMATION AND NEW TECHNOLOGIES IN BASKETBALL IN THE POST-PANDEMIC ERA.
PROJECT OVERVIEW
The EUROSTEP project is a proposal that came out from the lessons learned while covering remotely the bubble events during the COVID pandemic.
The pandemic impacted not only the way sports events had to be organized but also changed the way they had to be covered by the media and the services offered by which fans could follow sports and consume relevant content.
This new landscape also brought a lot of new opportunities It is expected that, even after the end of the pandemic, remote coverage of events will become a priority and, therefore the need to offer suitable conditions for it.
Aspects like: venue optimization, live streaming, development of new digital channels, use of new technologies, identifying new engagement platforms and opportunities will be crucial.
To support the development of all stakeholders accordingly, the EUROSTEP project will have two goals:
Offering existing media officers and media operations specialists of both European national federations and European basketball clubs the opportunity to upskill, by driving their training on the use of new technologies.
Make use of new technologies to build capacity and new engagement opportunities in European basketball, with youngsters in particular expected to be the earliest adapters and biggest beneficiaries.
OBJECTIVES
The Eurostep project aims to deliver the following objectives:
In the Media and Events Operations field:
Contribute to the digital transformation of basketball events and remote media operations.
Train national federations' and basketball clubs' media operations specialists in the use of new technology and digital innovation.
Enable behavioral changes for consumption habits and lifestyles through education, training, and sports activities.
Contribute to venue optimization, taking into account the new infrastructure requirements.
New Engagement Opportunities:
Support the purposeful use of digital technologies at basketball federations and clubs.
Provide digital resources and tools to basketball entities to improve their daily activities and actions.
Assist clubs and national federations in discovering new engagement opportunities using innovative technology.
Test ground-breaking practices to prepare learners and youth workers to become true agents of change.
If every crisis is an opportunity, then the opportunity the pandemic crisis has presented us with is the chance to reshape, according to the digital era, the way sport is presented to fans, the way media professionals cover it, and the way fans engage with sport.