Media is key to building your relationship with fans and sponsors, providing opportunities to boost your visibility and popularity. Preparation is vital when engaging with the media, and social media, if managed well, can help you shape your public image. However, because of its immediacy, it's crucial to think before posting, as the Internet has a long memory—avoid sharing anything offensive or disrespectful.
To learn more, below you’ll find a detailed explanation.
Interacting with the media
Athletes and media have a complex relationship, with the media helping to grow the sport while sometimes focusing on scandals. It's important to see them as allies, as media interactions offer opportunities for professional growth, but athletes must prepare carefully to handle media presence effectively.