Hosting International basketball events is something FIBA takes very seriously and cares passionately about.
Basketball is the most popular indoor sport and the second biggest team sport in the world, played and watched by billions of people and popular with both men and women. It is one of the fastest and most athletic of all sports, it is compelling, vibrant and modern, it promotes fair play, team spirit and healthy lifestyles.
Basketball has an extraordinary reach. Not just in its ability to connect with consumers in all of the world’s key markets, but in the way it cuts through social boundaries to touch all sections of modern society. Basketball acts as an agent of social change, for community development, for transforming lives.
Basketball speaks to us all, and works for us all as well. Through the hosting process, FIBA is looking for hosts who share the passion for promoting and developing basketball and are committed to using this sport to unite the community.
Close collaboration between the National Federation and cities hosting the event and FIBA is a must for success. Promotion and communications plans for the event are developed and approved by both FIBA and the Host.
Winning the right to host a FIBA event will deliver real benefits for the host country and cities on a sporting, financial, promotional and social level.
As well as creating economic impact through visitor spend and commercial rights allocations, the media reach of FIBA events makes them valuable place branding and destination marketing tools.
FIBA is committed to ensuring that it's National Federation Members reach the full extent of their growth potential in the coming years. This will give many of them the opportunity to be potential bidders to a FIBA event to the extent of their hosting capabilities, depending on the scale of the event.
All FIBA events provide a great opportunity to develop the game and will help showcase the best teams in different age and gender groups, providing a platform for the achievement of wider social goals and ensuring a legacy plan.
Some of the benefits for the event host, highlighted by case studies following FIBA events, include: