Meet FIBA Media and Marketing Services (FMMS)
FIBA Media & Marketing Services (FMMS) oversees the governing bodies planning, execution, and promotion of all media and marketing initiatives.
This includes partnerships related to FIBA's flagship tournaments, the FIBA Basketball World Cups for both men and women.
Commercial partnerships are crucial as they contribute to the success of FIBA events and to the ever- increasing popularity and growth of the sport around the globe.
FIBA Media & Marketing Services generates income by selling broadcasting rights, implementing a global sponsorship program, and administering official licensing programs.